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The fashion industry is one of the fastest-growing sectors and attracts a lot of interest. The opportunities available pull many people in, which creates tight competition. However, not everyone can keep up in this dynamic field. One fashionpreneur who has managed to overcome various challenges and stay afloat is Ahmad Robin. Known simply as Robin, he’s been in the fashion game for 20 years and has shown remarkable resilience.

Products Sold

These days, Robin is a Bali-based fashionpreneur. He successfully sells his products both retail and wholesale to resellers in significant quantities. Starting out with a tailor shop that only took custom orders, Robin now offers trendy fashion items that are popular among fashion enthusiasts. Together with his wife, Robin uses their home as their production space. Customers can order their products via WhatsApp, Shopee, Instagram, and TikTok Shop. Their fashion collection includes a variety of tank tops, crop tops, skirts, knit innerwear, culottes, dresses, one-sets, and more. Tank tops and dresses are their best sellers, with sales reaching up to 1000 tank tops in a single day.

Achieving success in sales hasn’t been easy for Robin. Like any business, he’s faced ups and downs. There are times when he can sell thousands of pieces of one product, but other times when sales dip. Competing with similar products is a big challenge for Robin. To tackle this, he focuses on both quality and quantity. The pressure to produce quickly for resellers is also a challenge, as is the tight price competition in the industry.

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Keeping Fabric Quality with Paramatex

To maintain his sales, Robin always makes sure to keep up the quality of his products. He’s been getting his fabrics from Paramatex since 2020 and has stayed loyal to them. One reason Robin sticks with Paramatex is because of their hard-to-find fabric quality. Fashion items made with Paramatex fabrics always get praise from customers, especially the tank tops and bodysuit dresses. Plus, Robin’s staff also says that working with Paramatex fabrics speeds up production because the texture is nice, making it easier to handle and neat.

Aside from the fabric quality, Robin is also really happy with Paramatex’s service. He mentions that the pleasant service is one of the reasons he keeps coming back. Every visit to the Paramatex showroom is a good experience, thanks to the warm welcome from the staff.

Robin is a great example of a fashionpreneur who has managed to thrive and grow in the competitive fashion industry. His dedication to fabric quality and the excellent service from Paramatex are key to his success in maintaining a thriving fashion business.

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Facing the Competitive Fashion Industry

The competitive fashion industry demands that its players stay innovative and adapt to changing market trends. Robin is fully aware of this and always strives to keep up with the latest fashion trends. With the help of his wife and team, Robin continuously seeks inspiration and innovates with each new collection. His success isn’t just about his ability to innovate but also about his dedication to maintaining good relationships with his customers. Robin always aims to provide the best for his customers, both in terms of products and service.

To tackle the competition, Robin keeps an eye on market prices and tries to offer competitive rates without compromising on quality. This strategy has proven effective in attracting more customers and keeping their loyalty. Additionally, Robin is active on social media and e-commerce platforms to expand his market reach. Through various digital channels, Robin can connect with customers from different areas, not just in Bali but beyond.

Robin’s hard work and dedication to quality and service have led his business to significant success. His success story is an inspiration to many other fashionpreneurs striving to make it in the fashion industry. Robin shows that with persistence, innovation, and a commitment to quality, anyone can achieve success in this competitive field.

By staying focused on quality and service, Robin is confident he can continue to grow and tackle the challenges of the fashion industry. The support from Paramatex as a loyal partner is also a key factor in his business success. Robin hopes this partnership will continue and bring even more success in the future.

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