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In the ever-evolving world of fashion, Sin & Sun stands out as a brand with a unique and meaningful concept. Founded in 2017 by two friends, Niwi and Surya, Sin & Sun blends sashiko and berubecok—traditional Japanese stitching techniques and Balinese motifs—with elements of Balinese culture. The result is fashion that’s not only beautiful but also rich in cultural value. The brand is also committed to zero waste fashion, making the most of existing materials to create eco-friendly products with high value.

From the Name to the Concept: Merging Two Worlds

The name Sin & Sun comes from a combination of the founders’ names, Siniwi (Niwi) and Surya (meaning “sun” in Indonesian). This simple yet meaningful name reflects the synergy between two individuals who share a passion for art and culture.

The concept behind Sin & Sun is not only visually appealing but also rooted in sustainability. By adapting two traditional techniques, sashiko (a Japanese hand-stitching method) and berubecok (a Balinese motif and carving technique), and blending them with elements of Balinese culture, Sin & Sun creates fashion that is unique and sophisticated. Sashiko, known for its decorative stitching used to repair or enhance fabric, and berubecok, a traditional Balinese technique often seen in the region’s ceremonial clothing, combine to form a distinct look that tells a story.

By merging these two techniques, Sin & Sun creates fashion products that are not only eye-catching but also deeply connected to cultural traditions. The brand doesn’t just focus on aesthetics; it also strives to preserve Indonesian and Japanese culture through its designs.

Combining Balinese Culture and Japanese Techniques in Fashion

Sin & Sun is not just another fashion brand. Its creations have a distinctive character because they bring together two very different worlds: the rich traditions and artistry of Bali and the intricate, meaningful techniques of Japan. Through this collaboration, Sin & Sun produces items that are not only on-trend but also reflect the beauty of cultural diversity.

Balinese culture often appears in Sin & Sun’s designs, through traditional Balinese motifs like intricate carvings and woven textiles, as well as colors inspired by Bali’s natural surroundings. Additionally, Sin & Sun has also incorporated other aspects of Indonesian culture, like batik, into their collections. Whether it’s using batik fabric as the main material or adding batik paintings as accents, Sin & Sun brings a strong Indonesian flavor to every piece.

With these collections, Sin & Sun works to preserve both Indonesian and Japanese cultures while adding a modern touch that keeps the designs relevant to today’s fashion trends. The brand shows how art and culture can live in every piece of fabric, and how their designs tell a deeper story to the world.

zero waste fashion

Zero Waste Fashion: Reducing Environmental Impact

Sin & Sun is not only focused on aesthetics and culture but also deeply concerned about the environmental impact of the fashion industry. One of the ways Sin & Sun contributes to environmental preservation is by implementing a zero waste fashion approach in their production process.

The brand actively works to reduce textile waste by using leftover fabric or pieces from previous productions to create new, unique, and high-quality products. In a world where the fashion industry often focuses on mass production and fast consumption, Sin & Sun offers a more sustainable alternative.

Partnering with Paramatex, a company known for its high-quality fabrics, Sin & Sun uses fabric remnants that might otherwise go to waste. These leftover pieces are transformed into new fashion items that are not only visually appealing but also environmentally friendly. In doing so, Sin & Sun helps combat the phenomenon of fast fashion, which often uses cheap materials and produces large amounts of waste.

Each product from Sin & Sun, from clothing to accessories, is designed with the intention to reduce textile waste. This reflects their commitment to creating zero waste fashion that focuses not only on sustainability but also on the quality and beauty of the designs.

Turning a Hobby into a Valuable Craft

Sin & Sun is a perfect example of how a passion for art and culture can be turned into a brand that’s not only commercially successful but also contributes to cultural preservation and environmental protection. Niwi and Surya started their journey from a friendship that inspired them to create something more than just a business. Their love for art and culture is the driving force behind their work.

They believe that before entering the fashion industry, the most important thing is to have a genuine love and passion for what you do. “We want our creations to be more than just fashion products; we want them to be pieces of art that tell a story and have a positive impact. That’s how it all began—for us, it all comes from a love for art and culture,” says Niwi.

zero waste fashion

Collaboration with Paramatex: Innovation in Fashion

The collaboration between Sin & Sun and Paramatex has had a significant impact on their production process. Known for its high-quality fabrics, Paramatex has become Sin & Sun’s key partner in creating high-value pieces through their zero waste fashion approach. Sin & Sun takes leftover fabric pieces and transforms them into unique designs that have both artistic and commercial value, all while minimizing their environmental impact.

This partnership benefits not just Sin & Sun and Paramatex but also creates a more environmentally-friendly business model. By repurposing fabric scraps that would otherwise go to waste, Sin & Sun has successfully created fashion pieces that are not only beautiful but also socially and ecologically beneficial.

zero waste fashion

Sin & Sun is a perfect example of how zero waste fashion can be combined with the beauty of culture and traditional techniques. By blending sashiko and berupecok with elements of Balinese culture, and applying the principles of zero waste fashion, Sin & Sun creates unique, high-value products that help reduce the negative environmental impact of the fashion industry.

Sin & Sun is more than just a fashion brand; it’s a reflection of a young generation passionate about preserving culture and creating pieces that have both commercial and social value. With their commitment to sustainability and cultural preservation, Sin & Sun proves that fashion is not just about appearance—it’s about being conscious of and responsible for our environment and cultural heritage.

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